From now on, Felicidad Collective will be primarily captained by Pilar Franco in Madrid and Tomás Correa and Mariana Nunes in Brazil. I remain as partner and board member, but I fell in love with the world of collaborations and I don't want to be full time in a company. I want to dedicate myself to collaborate with people I'd like to work with and find interesting. Let's see how it goes.
I think I have to contribute all the experience of more than 30 years working in advertising plus these 5 years of Felicidad where I dove headfirst into the impact world. I took some courses, created courses, helped create laws that changed countries, organized forums and festivals, met the best in the world on sustainability and learned how to speak that language.
We made a Challenger Brands course focused on how to avoid falling into greenwashing and build honest sustainability narratives. It's open, you can enroll.
See the course on Do Epic Good →Thirty years in advertising: LOLA MullenLowe, Leo Burnett, Grey, Young & Rubicam, DDB. Several countries, 500+ awards, many Cannes Lions, many Gold Effies, many Grand Prix, plenty of ego that builds the craft. If that part interests you, there's another door that tells it.
Email me at el@chachopuebla.com. If you want to know what we can do together, check this out.