Chacho Puebla

Creative.

It's hard to define what I do, when I like so many things. But all within the realm of ideas. Since I was little I've been asking myself questions and imagining solutions to those questions. As an adult, I've been lucky enough to make a living from it.

I believe in human beings.

I believe everything in the universe is nature.

I believe in the power of ideas to transform.

I believe every business is an idea.

I believe in the power of brands.

I believe in stories to change behaviors.

I believe technology is a tool to support stories.

I believe everything is connected.

I believe work is better when you're having fun.

I believe competing makes us better.

I believe there's not just one future. There are many, choose the one you want to build.

I believe in teamwork over the individual.

I believe in friendship.

I believe in loyalty.

I believe we are insignificant and everything at the same time.

I believe many things.

I don't believe many more.

What they said about me · scroll →

Bio.

Blocks 0 / 33
Bio.

The ego game

Play with what I've done in these 30+ years. Move my face with the cursor or finger. Shoot with click, spacebar or tap. When you hit a block, it turns into EGO and disappears. If the blocks reach you, you lose. If you take them all down, you owe me a beer.

33 / 33.

I owe you a beer.

Send me the email with subject "You owe me a beer" and we'll book it. I'll share my calendar so we can coordinate.

Send email
Ego won.

Try again.

The blocks reached you. It happens when you let them come without shooting enough.

Move with cursor or finger. Shoot with click, space or tap.

Experience

I've had the luck of working in many categories.

01
Ice cream and candy
Magnum, Cornetto, Solero
02
QSR and hospitality
Burger King, hoteles, restaurantes
03
Automotive
SEAT, Audi, Jeep, Fiat, Mercedes, Skoda
04
Sports and apparel
Nike, Adidas, Reebok, Converse
05
Beauty and hygiene
Dove, Natura, Persil, Axe
06
Retail and home
Ikea, Carrefour, Lidl, Sodimac
07
Telecom
Movistar, Orange, Entel
08
Mobility and tech
Cabify, plataformas digitales
09
Government and public
Ministries, ecological transition
10
Sustainability and impact
B Corp, Acciona, Premios Verdes
11
Drinks and spirits
Johnnie Walker, Pampero, Mahou, Corona, Dewar's
12
Media and publishing
El País, Líbero, publishing
13
Fish and frozen
Pescanova
14
Toys and entertainment
Mattel, content, IP
15
Tourism
Iberostar and others
16
NGOs and causes
FELGTB, Peace One Day, Make Skate Olympic
Think we can do something together?

Let's see what he can do for you.

See the services →

Final Ego Links.

Press and notes
Diario UNO El creativo mendocino que produjo una transformación ecológica en el gobierno de Ecuador Diario UNO Mendoza AdForum How Chacho Puebla reignites agencies AdForum · Entrevista larga Adlatina Chacho Puebla presentó su proyecto Felicidad Adlatina Reason Why Las mejores campañas de Chacho Puebla en MullenLowe Group Reason Why COR Ideas in the real world of advertising COR · Entrevista editorial The Drum Spanish LGBT community brings the hidden flag to Russia The Drum · Cobertura global Hoala Perfil del docente: Chacho Puebla Hoala · Escuela de creatividad My Modern Met Grandma's 21st Century Tips · Entrevista al creador My Modern Met Idenium Perfil profesional Idenium InMendoza Mendoza como polo creativo del mundo InMendoza Reason Why Conversación en Cannes con Tomás Ostiglia Reason Why · Cannes Lions MKD Premios Verdes presenta nueva campaña de la mano de Felicidad Marketing Directo Curso Challenger Brands · Greenwashing y narrativas honestas Do Epic Good
Podcasts
80/20 Episodio sobre cerveza artesanal con 23 Ríos Reason Why · Spotify 80/20 Episodio sobre sostenibilidad y Felicidad Reason Why · Spotify COR Podcast Habla una leyenda de la industria creativa COR Podcast Sparkr How to hire, build and enable creative teams Sparkr Podcast · Episodio 8 Podcast Los dealers de la felicidad El Martínez Podcast Podcast Cómo promover el cambio hacia la sostenibilidad Episodio 1x22
Talks and conferences
The Fix Building brands on a shoestring (and a prompt) · con Pilar Franco The Fix 2025 TEDx Viaje a la honestidad propia TEDx ESPOCH Riobamba El Ojo Ni muy muy ni tan tan El Ojo de Iberoamérica 2017 Cannes Lions Entrevista en Cannes Lions · Direct Jury Cannes Lions Eurobest Eurobest 2011 Interviews LOLA's Chacho Puebla and Lowe + Partners' Michael Wall Eurobest 2011 El Dorado Conferencia Chacho Puebla en El Dorado Festival El Dorado Charla Encuentro de Beatriz Manrique con Chacho Puebla: Nos Reinventamos Imaginando Beatriz Manrique Charla Publicidad, Tecnología y Sostenibilidad YouTube Entrevista Selfinterview Classic Classic Charla Charla con Chacho Puebla YouTube Eurobest Eurobest 2011: la agencia LOLA explica "¿Por qué las patatas bravas son bravas?" Eurobest 2011 Young Lions Young Lions Portugal 2012: Awards Young Lions Portugal 2012 Charla Día de la publicidad con Chacho Puebla Día de la Publicidad Charla {1+X+Y} Sharing Ideas con Chacho Puebla, Hugo Olivera e Ignasi Giró 1+X+Y Sharing Ideas Entrevista Chacho Puebla Chief Creative Director LOLA / LOWE Madrid Telonero Charla Creatividad que deja Marca YouTube Entrevista Chacho Puebla YouTube El Ojo Chacho Puebla #ElOjo2017 · Ni muy muy ni tan tan El Ojo de Iberoamérica 2017 Cannes Creatividad + Ciencia + Tecnología · con David Rowan (Wired) Cannes Lions El Ojo Chacho Puebla #ElOjo2014 El Ojo de Iberoamérica 2014 Achap Chacho Puebla. Presidente del jurado del Festival Achap 2017 Festival Achap 2017 Ermis Ermis Seminar Ermis Awards El Ojo El Ojo 2014 · Chacho Puebla (LOLA) · "Mírame fallar miserablemente" El Ojo de Iberoamérica 2014 Cannes Chacho Puebla · Jurado Direct Lions #LatinEnCannes Cannes Lions Charla La importancia de la creatividad en tiempos de crisis YouTube Cannes Entrevista a Chacho Puebla Cannes Lions 2018 Entrevista Publicista mendocino en Europa YouTube Eurobest Eurobest TV Meets: LOLA Lowe Madrid Eurobest TV Documental INTERMITENCIA · Diseño Mendocino Intermitencia Congreso III Congreso de la Red Iberoamericana de Investigadores en Publicidad RIDIP Charla AI meets creativity · Tertúlia CCP Trabalho e Conhaque CCP Lisboa Charla Mesa redonda 'Mirar hacia el pasado para innovar en el futuro' Back To Marketing Basics 2018 Cannes La visión de LOLA Mullenlowe en #CannesLions2019 Cannes Lions 2019 FOA ¿Cuál es el futuro de la publicidad con el #COVID19? FOA 2020 · Samsung & Pinterest

Write me if you think we can do things together. Or send me a photo of a ham and cheese sandwich, I love those.

el@chachopuebla.com